Rush Mattress Introduces New Rush Adjustable Power Base

Rush Mattress will offer a “Baker’s Dozen” deal on all orders placed during the introduction of Rush’s new collection of Rush Adjustable Power Bases at High Point Spring Market. From April 18 through April 23, the company will give one additional RushRelaxer power base with the order of a dozen.

“The new collection features four adjustable bases that are designed to meet the needs of all consumers, from the value-conscious to the most discerning” said Rush Mattress President Harry Goodman.

Rush Adjustable Power Bases range from basic to loaded with features, including: head and foot articulation, head tilt, full lounge, massage, split-queen and king dual remotes, under-bed LED lighting, wall/headboard flush design even with the head of the bed raised, and backlit wireless remote with one-touch auto-flat button and three or four presets for popular positions, depending on the model.The high-end RushRevolution adds USB and Bluetooth ports and lumbar support, to the head-and-foot adjustability and massage. All Rush Adjustable Power Bases are whisper quiet and come with a limited structural warranty up to 20 years.

“The pairing of adjustable bases is an excellent way for retailers to make that up-sale, and in the case of adjustable beds, to significantly increase their AUSP,” Goodman, a veteran mattress executive, explained. “According to a recent study, nearly 80% of adjustable bases are introduced and sold by RSAs to consumers who hadn’t previously considered an adjustable base and had planned to purchase a flat bed.”

The RushRelaxer power base has therapeutic dual body massage to relieves tension, stress and muscle aches, a “gravity-release” safety feature, a back-up battery system, a wireless remote with three preset memory positions, weight limit of 650 lbs. (queen), and steel leg balanced stability support. The other bases in the collection are the RushElevation, the basic model with a hard-wired remote, and the RushContemporary, with a modern modular (cushion/comfort) deck support, wireless remote with four pre-set memory positions, two-zone body massage with variable styles, and an under-bed LED night light provides subtle lighting for safety.

According to company CMO, Mike Rush, “Every Rush mattress can be paired with any Rush Adjustable Power Base to meet the needs of the retailer and customize comfort for the consumer. We provide the highest quality mattresses and adjustable bases at the lowest possible prices, so retailers’ customers can get a good night’s rest on a beautiful well-priced bed. Our foam is produced locally so retailers save on shipping costs and keep prices low. And the American-made foam layers are CertiPUR-US certified. The foam results in superior foam mattresses that deliver quality, value and comfort to the consumer, who can feel good about what’s in the mattress, and what’s not in it.”

Rush Mattress fills a need in the industry by customizing every product line based on the needs of the retailer. Rush Mattress has enormous flexibility with respect to fabric, specifications and price points. Mattresses are U.S. made and priced to sell. The company offers all-natural latex, memory foam, reticulated foam and luxurious gel-infused foam mattresses. Every Rush mattress is designed to work with platform beds and adjustable bases—and is warrantied for use with an adjustable base.

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About Rush Mattress: Rush Mattress is a division of Vrush Industries, which was established in 2009. The privately held company provides back-end support and sales services, and operates its own state-of-the-art, enhanced manufacturing production facilities, to manufacture its popular line of furniture and ready-to-assemble (RTA) furniture products and bring them to the home furnishings and retail industries.