Reverie’s New Sustainability Initiative Reduces Costs And Carbon Footprint

With the health of our environment becoming an increasingly pressing issue on a global level, Reverie has embarked on an innovation strategy aimed at sustainability and reducing the carbon footprint of its products—while also improving supply chain reliability and transportation costs for its customers. 

“We have made environmental stewardship a MUST in our innovation process,” said Martin Rawls-Meehan, CEO and chief innovation officer at Reverie. “For too many years power base innovations have disregarded the negative impact on carbon footprint and the world environment, and we are committed to change that for the entire industry.” 

Several Reverie adjustable bases have been redesigned to achieve decreased carbon footprint with better features and functionality. Building on weight and packaging improvements made in 2021, Reverie’s new head-up-only base is now lighter and capable of fitting into a UPS small package box without sacrificing its industry-leading quality and ease of setup. Reverie has achieved a 20%+ reduction in the transportation carbon footprint* of this high velocity product. 

“With the only Queen power base that can ship UPS small-package and be set up in a few minutes with no tools, Reverie is leading the way in reducing shipping surcharges for retailers and brands, and improving the experience for the end consumer,” said John Wanat, Reverie VP of sales. “These lighter, easier to carry bases reduce carbon footprint, reduce costs and reduce the hassle of needing in-home delivery.” 

Added Feature Benefits + Minimized Costs

Premium adjustable power bases such as the new low-profile Reverie R310 and R410 also have improved carbon footprint profiles with added feature benefits. By applying its engineering know-how to flat foundations, Reverie has also developed a new line of innovative flat foundations—Reverie EZ Flex and Reverie EZ Fold—that are lighter, stronger, easier to set up and more carbon footprint friendly than traditional flat foundations. 

An ancillary advantage of Reverie’s carbon footprint reduction strategy is that it has significantly reduced transportation and storage costs. “In a world where containers, trailers and warehouse space are expensive and in low supply,” explained Paul Kulniszewski, Reverie director of quality and manufacturing, “we have found ways to increase our shipping and storage efficiency by 50 to 100% depending on product type to help reduce transportation costs and hassle.” 

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*Carbon Footprint measurements have been calculated using online tools provided by carboncare.com and the EPA