Reverie Targets the Adjustable Bed Customer with Newly Expanded Accessories Selection

Reverie continues to expand its portfolio of bedding accessories with two new top-of-bed collections at the Summer Las Vegas Market. The company will introduce a line-up of unique 3-in-1 pillows and a suite of linens, all of which were designed specifically for use with adjustable power bases.

New Pillows

The Latex Curve, Cool Down and Dual Slumber 3-in-1 pillows reinforce Reverie’s commitment to customization and compatibility with adjustable power bases.

Made from high quality latex, the ergonomic Latex Curve pillow features a fitted stretch knit outer cover that facilitates the natural airflow and breathability of the inner latex core, while providing maximum neck support. Designed for use with adjustable power bases, the Latex Curve stays in place when a mattress is pitched in the sitting up position.

The Cool Down pillow is a unique mix of materials. Combining a soft down filling with a structured foam-lined cover that holds shape when fluffed, the Cool Down also features a Rev-Cool cool-to-the touch outer cover.

The Dual Slumber 3-in-1 is a double-sided pillow with 5 pound memory foam on one side and a plush micro-fill down alternative on the other. The silk-like microfiber pillow insert provides a high loft option, but can be removed to create a low loft option while also doubling as a travel pillow on its own. The pillow cover also has dual fabrics: Rev-Cool cool-to-the touch fabric partners with the memory foam side, and breathable Rev-Tek material covers the microfill.

“Accessories continue to be a strong growth area in the industry with consumers demanding even more customization for individualized needs and tastes,” said Reverie President and CEO Martin Rawls-Meehan. “We have always had a strong pipeline of innovation to bring to retail and our dealers will have even more options with these new lines.”

New Linens

Reverie’s Luxe Performance, Eco Collection and Organic Linens were designed specifically to address the need for adjustable base-compatible linens while offering sizes that are specifically popular with adjustable power bases, like the split king.

“We are constantly listening to our retail partners’ suggestions on how to improve sleep,” explained Rawls-Meehan. “Inspired by overwhelming demand for top of bed products made specifically to fit adjustable-friendly mattresses. These fitted sheets [are] made with a strong elastic construction to keep [them] in place while the mattress and foundation elevate. We are excited to continue delivering innovative technology to help our power base retailers meet consumer needs for customization.”

Reverie’s Luxe Performance linens feature zones of brushed fabric at the top and bottom of the fitted sheet, designed to hold pillows in place even when adjustable power bases are elevated. Created with Reverie’s engineered RevTek material, the Luxe Performance linens are feather-soft, breathable and washable, with inherent moisture wicking and temperature-regulating properties to promote undisturbed comfort. Resilient to the wear and tear typically experienced during laundering, these sheets maintain a smooth, lustrous look, eliminating the need to iron them.

Made from Tencel sateen, a sustainable fiber derived from the eucalyptus tree, Reverie’s Eco Collection is highly absorbent, breathable and naturally hypoallergenic. A unique elasticized construction ensures sheets stay securely in place as the mattress articulates with a moving foundation.

Reverie’s Organic Linens are made with 100% GOTS certified cotton yarns. The 300TC organic sateen fabric has a soft hand and is hypoallergenic, also utilizing an elasticized construction to keep sheets securely in place.

“As a leader in customizable sleep products we know some of the challenges consumers have faced using some bed linens that were really designed for stationary beds,” Rawls-Meehan added. “Our retailers are very excited about these new offerings. Not only do they provide a solution to some common consumer issues, but they also add significantly to the attachment rates these retailers need to improve margin in this difficult retail environment.”

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