As part of a major accessories roll-out at the Spring High Point Market, Reverie is unveiling the 3E Adjustable Foundation. Retailing for $999 in queen size, the new 3E Tech Adjustable Foundation was de signed for consumers with budgets of just under $1,000, a fast-growing segment of the market.
“Our dealers were looking for a more moderately priced product that was feature packed,” Martin Rawls-Meehan, Reverie president and CEO, explained, “and I believe we have delivered something special to help them get more consumers sleeping on an adjustable foundation.”
The stylish new adjustable base has head and foot adjustability with upholstered side rails. The backlit wireless remote has presets for zero gravity, anti-snore and two programmable memory positions. The company’s special “3-in-1 legs” feature permits the height of the bed to adjust to 3, 5.25 and 8.25 inches off the floor.
“We see the 3E Tech as being akin to BMW or Mercedes 3 series cars,” Rawls-Meehan continued. “They are designed with all the high-quality, service and safety features you would expect from the brand, but at entry level price points that attract a first-time customer. We are replicating that strategy with this new addition.”
While the overall landscape of adjustable foundations might run from $599 to up wards of $2,000, Rawls-Meehan explained, there was not a lot of great choice and value under $1,000.
“Because of our expertise in this space, we are able to produce a very high-quality product now with attractive features that will really add value for consumers at this price point.”
In addition to 3E Tech, Reverie will show case its complete line up of adjustable foundations. The company’s portfolio includes a wide range of bases that start with basic head and foot adjustability and massage features and expand into the latest “Made for Mobile” technologies and innovative accessories including four-speaker plus subwoofer surround-sound system with universal mount, a wireless re mote and USB docking station.
“High Point has become an important market for us,” said Rawls-Meehan. “We tested the event last year and saw it gave us an opportunity to meet new customers who really gravitated toward our offerings. Adjustables are becoming more prevalent at independent dealers and furniture stores. They are very responsive to our product line because of the quality, training and support they receive from our organization, and also because of our made in the USA platform.”