Reverie, manufacturer of innovative adjustable beds, has announced its new, feature-packed, power adjustable foundation that can be shipped via common carrier in a single box. The Base in a Box, compatible with Reverie’s full lineup of mattresses and other adjustable-friendly beds, is designed to appeal to consumers who are at ease buying online and self-assembly of products. Among the variety of functions the new base provides are massage, head-up, foot-up and zero-gravity positioning.
“Our new Base in a Box includes some of our most popular features, which are not typically seen in the easy-ship category,” said Martin Rawls-Meehan, president and CEO of Reverie. “This gives consumers the opportunity to receive all the high-tech features they want, delivered right to their doorstep. It really is a game changer for consumers who are looking for an adjustable sleep experience.”
The one-box packaging streamlines delivery while making it easier for consumers to maneuver the base and set it up in their homes.
This strategic move will benefit both Reverie’s online and brick-and-mortar retailers. With its easy-to-ship, revolutionary design, the base allows retailers the ability to ship directly from distribution warehouses, which saves on traditional delivery costs and setup.
“The Base in a Box has been engineered and designed with the consumer experience in mind,” Rawls-Meehan said. “The easy of delivery will benefit our traditional retail partners, as well as our e-commerce partners.”
For more information, please visit reverie.com.
About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Bloomfield Hills, Mich., while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.