Sleep technology manufacturer Reverie’s feature-laden R600 adjustable base and Dream Cell mattress took center stage Tuesday morning in a segment on Fox Business Network’s (FBN) highly-rated “Mornings With Maria” show that featured an interview with Reverie President and CEO Martin Rawls-Meehan.
During the 4 ½-minute live segment, Rawls-Meehan told host Maria Bartiromo about the company’s partnership with Google Home and Amazon Alexa that allows its adjustable bases to be controlled by voice commands. He also described how smart technology is helping people get a better night’s sleep, and voiced optimism about the growth potential for the sleep technology industry.
A Reverie sleep system connected to Google Home was set up in the studio, and FBN anchor Cheryl Casone demonstrated its effectiveness by using a voice command to move the bed to the zero gravity position while she was lying down.
A longtime proponent of the power of sleep, Reverie has incorporated the benefits of sleep into many of its marketing initiatives. During the segment, Rawls-Meehan touted the benefits of adjustable power bases and addressed innovation within the bedding category as a way of the growing business around sleep.
“People watching this show – especially those who work in high-stress occupations like finance – are ideal candidates for our better sleep message. This appearance was a great opportunity to expose them to the adjustable power base category, and it enabled us to show how our sleep innovations can help them get a better night’s sleep,” said Rawls-Meehan. “There has been a lot of marketing around sleep in recent years, but too much of it has been focused on medications and supplements. This segment was worthwhile because it focused on how technology can improve your sleep.”
“Mornings With Maria” airs on weekdays from 6-9 a.m. and is television’s highest-rated pre-market business news show. Bartiromo is one of the nation’s most prominent business journalists, having spent more than 20 years at CNBC before joining FBN in 2014.
About Reverie: Located in Bloomfield Hills, Michigan, and founded in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented Dream Cell™ foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Reverie’s Sleep Coach™, provides consumers personalized sleep consultations—taking its mission of helping people get a better night’s sleep further than ever before.