PureCare, a leading wellness-focused bedding essentials manufacturer, recently promoted Sarah Bergman to vice president of marketing and product development.
The promotion adds product development responsibilities to Bergman’s previous role as vice president of marketing. She will report to President Jeff Bergman who continues to lead PureCare product development as he has since 2010.
In her new role, Bergman will continue to establish and grow relationships with manufacturers and work closely with retailers to build custom product collections by leveraging PureCare’s domestic and international manufacturing capabilities and partnerships.
A 10-year veteran of the PureCare team, Bergman brings expertise in marketing and in-depth knowledge of all product lines which give her valuable insights for identifying product gaps and opportunities. She possesses a keen eye for product, color and consumer trends that align with PureCare’s brand story.
“Sarah has been an integral member of the PureCare team and filled many roles over the years. Early on she influenced style decisions about product, and that’s evolved to a much bigger role in development in the past two years. She’s demonstrated that she can blend the two roles in ways that strengthen both the finished product and its marketing,” said Jeff.
About PureCare: We are the bedding company devoted to wellness. With every fiber of our being and stitch of our fabric, we care about the well-being of everyone and every body. Our textile experts and product designers are dedicated to their craft with one simple mission: to wrap the world in care, comfort and wellness. It’s why a handful of the world’s most respected wellness and hygiene experts partner with PureCare. Because when we sleep well, we rise to live well.