Wellness-focused bedding essentials manufacturer PureCare recently launched an e-learning platform now available at no cost to retail partners nationally.
Introducing PureCare University (PCU)
PureCare University (PCU) is an online and mobile-friendly learning platform offered free to retailers that provides a robust tool for sales training and development coupled with powerful analytics that can help managers grow individual and category sales.
With over 50 interactive lessons and more to come, retail sales associates have an opportunity to enhance their knowledge of the entire PureCare product line as well as its brand values and mission. The new program arms retailers with the tools they need to have richer sales conversations and improve closing and attachment rates.
The New E-Learning Tool Also Provides Strong Performance Data
PureCare’s newest e-learning tool also gives sales managers full visibility into its sales performance both across the soft goods category and on an individual RSA level, empowering them to make data-driven decisions that can significantly impact the retailer’s bottom line.
“Learning and development has always been a key initiative for PureCare, and our ability to train remotely is imperative. PureCare University is a robust remote training solution that matches the engagement and effectiveness of our in-store training that we’re renowned for in the category,” said Helena Yates, vice president of account development who leads PureCare’s Learning & Development (L&D) efforts.
PCU Is A Customizable Training Solution
PureCare customizes PCU for each retail partner according to their product assortment and preferences for platform activity, notifications and reports. Engaging educational content, videos and quizzes are all part of the wide range of training tools the brand has incorporated into the platform to ensure that it accommodates all learning styles. The system also provides management reports with details such as length of time in a particular module and lesson accuracy.
“PureCare University allows us to reach thousands of retail sales associates each day and it’s exciting to help retail sales associates retain key information about our brand and products,” said Yates. “Our approach to L&D starts with e-learning but is followed by continuous education that includes a combination of traditional store visits, live virtual trainings and even phone calls most of which are truly tailored to achieve success at every level. It’s one more way our training efforts are translating to better performance on the sales floor.”
About PureCare: We are the bedding company devoted to wellness. With every fiber of our being and stitch of our fabric, we care about the well-being of everyone and every body. Our textile experts and product designers are dedicated to their craft with one simple mission: to wrap the world in care, comfort and wellness. It’s why a handful of the world’s most respected wellness and hygiene experts partner with PureCare. Because when we sleep well, we rise to live well.