PureCare is expanding its premium Elements sheet collection to include luxury, 100% Supima cotton linens. Marketed as “The World’s Finest Cotton,” Supima fibers represent less than 1% of the cotton produced worldwide and are known for extraordinary comfort and resiliency.
“We chose to use only 100% extra long-staple fibers in our new Supima cotton sheet line,” commented PureCare’s VP of Marketing, Sarah Bergman. “The strength of extra long-staple ensures continuous, long-lasting softness that maintains rich color wash after wash. The quality of Supima fibers tie in seamlessly with the premium story of our Elements collection, which includes a wide variety of premium textiles like Celliant, Lenzing Tencel, Modal, and Bamboo.”
Featuring all of the premium quality and design features for which PureCare is known, the new Supima linens line also offers the signature Fit, Feel, and Finish construction. This includes PureCare’s Precision-Fit elastic cuff, enveloping pillowcases and the deep, pocketed corners that make PureCare’s snug fitted sheets ideal for standard or adjustable bases.
As with all PureCare Elements sheets, the new premium cotton line is treated with anti-microbial silver chloride product protection to inhibit the bacteria, mold and mildew that causes deterioration, stains and odors on the product.
“We love the fact that Supima cotton is not only exclusively harvested in the USA, but it is only harvested in the southwest. It has a truly local Arizona roots story,” said PureCare’s CEO Jeff Bergman. “Beyond that, the quality of Supima offers our retailers a step-up from traditional cotton sheet sets to provide our retailers with the finest linens available.”
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