PureCare Expands Creative Palette With New Sleep Accessories
PureCare is introducing retailers to its expanded creative and product development capabilities at the summer Las Vegas Market. The company is showcasing new bedding layers designed to accentuate its best-selling responsive fabrics with trending color palettes and prints.
PureCare will debut several new products—including two entirely new top-of-bed collections—that highlight the brand’s growing vision of expansion beyond white goods. New this season are 100% TENCEL floral duvet covers and marble print sheet sets, the Essential Layering Quilt and the Everyday Cotton Coverlet—all designed with equal parts form, function and fashion.
“Our strategy with all new introductions is to help retailers maximize the potential of every customer that walks into their store,” said Sarah Bergman, chief marketing officer and senior vice president of product development for PureCare. “By blending responsive fabrics with the beautiful colors and textures that consumers are searching for, we’re helping retailers modernize their top-of-bed assortment with personalized styles and sleep wellness options. Our collections offer the flexibility our partners need to become the one-stop shop bedding solution their customers want.”
The new floral and marble prints will debut in two of PureCare’s most successful product lines: the refreshing 100% TENCEL Lyocell sheet sets and duvets. Well-known by consumers and retailers alike, TENCEL provides a superior, silky soft touch along with moisture-wicking that aids in natural temperature regulation. PureCare’s luxe Precision-Fit construction details also add to consumer appeal.
The new Essential Layering Quilt also features the best-selling benefits of TENCEL Lyocell fibers. This medium weight, designer down alternative-filled quilt expands on PureCare’s existing comfort layer options like their light and medium weight duvet inserts. The Essential Layering Quilt features a custom-embroidered petal stitch and offers a soft, tufted texture. It is OEKO-TEX certified and machine washable. It is available in two colors, White and Midnight, with retails starting at $225.
The Everyday Cotton Coverlet brings a designer touch to the bedroom with a natural fiber story. The cover and fill both feature 100% natural cotton offering a lightweight, all-seasons layer, natural pick-stitched cotton for a subtle texture and soft hand feel. Like the new quilt, the coverlet is OEKO-TEX certified and machine washable, with retails starting at $210. It is available in three colors: ash rose, white and oatmeal.
As with all of PureCare’s wellness-focused sleep essentials, the new products debuting at market feature Silver Product Protection—which helps keep bedding fresher longer by inhibiting bacteria, mold and mildew that cause deterioration, stains and odors on their products.
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