Further expanding its selection of premium bedding, PureCare launched its first duvet collection this week. This latest release from the brand rounds out a complete top-of-bed collection that includes sheets, pillows, protectors, weighted blankets and now, duvets.
The New Line
The new duvet collection includes light and medium weight duvet inserts, duvet covers and decorative pillow sham sets in trend-worthy color combinations from earthy clay tones to deep midnight blue hues. Each layer of the line is designed with the same responsive fabrics used in PureCare’s best-selling Elements sheet line, providing retailers the opportunity to sell the perfectly paired sister lines as a complete top-of-bed collection.
PureCare vice president of marketing and product development Sarah Bergman said PureCare aims to give its retail partners a competitive edge with the new new duvet collection. The line incorporates a range of responsive fabrics from PureCare’s exclusive TENCEL Lyocell/FRíO cooling fabric blend to silky-soft Modal and cozy Bamboo.
“Retailers who sell ‘me-too’ bedding are competing directly with the robust collections available from established e-comm giants. It is essential that our retail partners have unique product stories to tell, and that starts with their ability to offer their customers benefits beyond comfort alone,” she said.
Additional Wellness Focused Products
PureCare added beauty benefits to its wellness-focused collections with the new Pure Silk pillowcase line made of 100% Mulberry silk. Studies show that premium 22 momme, A6-rated silk, like that used in the new Pure Silk pillowcases, can provide a friction-free sleep surface that tames frizzy hair and flyaways. The material is also gentle on delicate skin around eyes and mouth—areas prone to creases and wrinkles. And because silk absorbs less moisture than other natural fibers, it naturally revives hair and skin by helping to retain hydration throughout the night.
“Silk is the must-have product of the year, and a simple indulgence like a luxurious pillowcase plays into the current consumer demand for easy, at-home self-care products,” said Bergman.
With every Pure Silk pillowcase, consumers receive a complimentary mesh wash bag, tying into PureCare’s mission to provide cleaner, more restorative sleep solutions to every sleeper. PureCare will make its new duvet collection and Pure Silk pillowcases will be available for retail this spring.
PureCare is the exclusive bedding product partner of the National Sleep Foundation. The entire collection of premium PureCare sleep essentials bears the official bedding products seal of the NSF and will distribute sleep education in every product sold.
About PureCare: We are the bedding company devoted to wellness. With every fiber of our being and stitch of our fabric, we care about the well-being of everyone and every body. Our textile experts and product designers are dedicated to their craft with one simple mission: to wrap the world in care, comfort and wellness. It’s why a handful of the world’s most respected wellness and hygiene experts partner with PureCare. Because when we sleep well, we rise to live well.