“Retailer and consumer response to our ActiveFUSION technology has been extremely enthusiastic,” says Pure LatexBLISS President, Kurt Ling. “After successfully incorporating it into all of our mattress models, we felt that the next logical step was to add it to our pillows. ActiveFUSION technology’s unique selling point is that it adapts to the sleeper’s optimum body temperature. By adding this feature to our pillow collection, consumers can achieve a comfortable, cool or warm night’s sleep from head to toe.”
ActiveFUSION™ cools a warm sleeper and warms a cool sleeper in the same bed, helping both to maintain their optimal body temperatures. The pillow collection is made exclusively from Natural Talalay latex with ActiveFUSION Climate Control phase-change technology and offers both “Fast” and “Slow” response options. “Fast Response” pillows are made with Natural Talalay Latex for a traditional Talalay Latex luxury feel and the “Slow Response” pillows mimic high quality memory foam but are more supportive and made from a special formulation.
The five SKU line features two classic and two contoured pillows, available in both “Fast” and “Slow” response, as well as a dual-sided pillow featuring the benefits of the fast response option on one side and the slow response option on the other.
Available in queen and king sizes, retail pricing for the ActiveFUSION Climate Control pillow collection ranges from $129 to $149. A retail-friendly display is also available, making it easy for retailers to add the collection to show floors.