Striving to help consumers feel more at home, Parachute, a premium, multi-category lifestyle brand, is expanding its furniture offering with the launch of The Bluff Collection—featuring nightstands and benches.
Following Parachute’s successful entry into the furniture category with the launch of bed frames in September (which beat daily plan by 400% at launch!), the brand is continuing to expand the furniture offerings with thoughtful finishing touches for the bedroom – and beyond.
Bluff: The Details
From the curves of Laurel Canyon to the dunes of the Mojave, the new collection consists of nightstands and benches inspired by the magic of Parachute’s California roots. Rounded edges are a common thread throughout the brand’s design aesthetic and continue into The Bluff Collection which features organic shapes, clean design and modern twists on home furnishing staples. Made with superior quality, each piece is comprised of solid hardwood and available in two versatile finishes, walnut and white oak, to fit a variety of interior design styles.
Parachute is unveiling the expanded furniture collection at a time when the home buying market is showing no signs of slowing down. Millennials, which make up 72% of Parachute’s customer base, are now the largest cohort of home buyers and they are just now reaching their peak earning potential.
The Bluff Collection will be available for purchase online and in the brand’s retail stores, which the Company is doubling down on with an expected 30 brick and mortar locations by the end of this year, up from Parachute’s 12 current locations.
With much more to come for the brand in 2022 and beyond, this is just the latest step in its pipeline for continued growth to become a true lifestyle brand. Parachute will continue to expand the furniture collection, eventually offering pieces for all rooms of the home.
Parachute is a modern lifestyle brand committed to making you feel at home. Our products are thoughtfully designed in LosAngeles and responsibly manufactured by expert craftspeople around the globe, using only premium quality materials. Our everyday essentials bring relaxed comfort to your world.
Founded in 2014 by CEO Ariel Kaye, Parachute began as an online-only, direct-to-consumer brand with a curated assortment of impeccable bedding products. We’ve since expanded our product offerings into many areas of the home. In 2016 we opened our first brick-and-mortar store in Venice, Calif. We currently have 12 store locations – Los Angeles (Venice Beach and Silver Lake), New York City, Portland, OR., San Francisco, Chicago, Washington, D.C., Brooklyn, Dallas and Austin, TX., Seattle, WA., and Scottsdale, AZ. – with many more to come.