Why Versatility Is The Key To Reaching New Adjustable Base Customers
Brought to you by Ergomotion
When introducing new customers to the adjustable base category, many retail sales people will focus solely on the benefits—but it’s important to remember that, for a lot of consumers, style is just as valuable as function. Adjustable bed bases are often presented as practical resources, but what if they were also seen as stylish and chic? What if they not only blended in with they consumer’s style, but adjusted seamlessly to it? When it comes to selling adjustable bases, both style and versatility are key selling points. By showcasing adjustable options in a variety of different looks and settings, retailers have a greater opportunity to connect with that new-to-the-category customer.
What makes an adjustable base so special is how it allows the consumer to customize their own sleep experience to their exact needs and preferences. But even though a shopper may be interested in transforming their sleep experience, that doesn’t necessarily mean they are willing to overhaul their interior design style to get it. Thankfully, today’s adjustable bases are a far-cry from the “hospital beds” of yore. Sleek and unobtrusive, these new models can fit effortlessly into any kind of home decor—from modern to traditional, farmhouse to industrial.
Of course, simply telling your customers about the versatility is one thing, but showing them is an even more effective strategy. By merchandising your adjustable base models within different bedroom settings and style configurations, consumers can more easily envision how they can incorporate the base into their own lives.
Ergomotion makes this easy. The adjustable base maker designs all of its products with versatility in mind—delivering both style and comfort.
Here are three winning ways to showcase adjustable bases on your showroom floor:
Fits Your Frame
For those interested in a more traditional look, one option is to present the adjustable base models within a bed frame. Ergomotion adjustable bases fit inside most standard bed frames—allowing retailers (and consumers!) to incorporate the new technology into their current bedroom set-ups. That includes existing headboards, footboards and side rails as well, which will surround the base freely without interfering with any of the adjustable functionality.
Platform-style beds have become incredibly popular with consumers in recent years. Ergomotion makes it easy to accommodate this trend. By simply removing the legs to the Ergomotion adjustable base, it will fit neatly within the base—transforming the platform bed into a modern adjustable base experience. This is a great option for bedding retailers looking to enhance the look and feel of their store, and for furniture retailers interested in selling complete bedroom sets.
Of course, when the adjustable base is designed with style in mind—it can also stand all on its own. The beauty of an Ergomotion adjustable base is how cleanly attractive it is right out of the box. Streamlined doesn’t have to mean simplistic, though. The bases can be dressed up with headboards and interchangeable leg styles with optional brackets and leg upgrades—giving consumers the chance to personalize the look of their bed.
Style and versatility are two hugely important elements of the adjustable base sale—but it’s more than just a marketing message. It starts with the product itself. Ergomotion has designed its adjustable bases to work in a variety of different ways and settings—which means the consumer never has to compromise on style. The company also prioritizes easy set-up. From twist-on legs to simple plug-in power connections, its adjustable bed bases come ready to assemble without the need for any tools.
Balancing both form and function, Ergomotion is helping retailers introduce a whole new set of customers to the benefits of the adjustable base.