Natura World Launches NexGel, Gel Pillows

Natura World’s NexGel™ brand unveils a new pillow collection featuring its patented pressure-relieving OrthoGel™ technology. The collection combines the latest in advanced comfort technologies with the shape-conforming comfort of gel.

NexGel pillows feature patented OrthoGel™ technology, eliminating pressure-point pain by providing localized support. In addition, Relief Point technology allows the pillow to adapt to individual sleep positions, evenly distributing weight to ease stress and strain. The added benefit of a temperature neutral core, allows the NexGel pillows to sleep cooler.

“Our retailers are seeing a growing consumer demand for gel products,” said Natura President & CEO Ralph Rossdeutscher. “For over 12 years, our OrthoGel technology has successfully helped consumers eliminate pain and pressure-point discomfort. We decided now is the time to extend our popular brand by adding three pillow models to the collection. Pillows offer an increased market opportunity for our customers and we are excited to provide our retail partners with an additional way to maximize sales.”

One of three models in the collection, the GelAdjust Pillow features an inflatable air chamber, which adjusts for individualized neck and shoulder support. The MemoGel Pillow relieves tension through a combined layer of responsive gel and conforming memory foam. The special contoured shape of the MemoGel Contour Pillow is engineered to provide added support to the neck and shoulders.

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About NexGel: In 2009, NexGel was acquired by leading specialty sleep manufacturer Natura World, based in Cambridge, ON. Today, NexGel mattresses, toppers and pillows are available across Canada and the United States.

About Natural World: Natura is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.