MLILY USA is expanding its pillow lineup with two collections designed to meet the growing demand for high-margin sleep products that deliver add-on sales. Debuting at the summer Las Vegas Market, the new pillows are crafted with MLILY’s proprietary foams, offer exceptional breathability and are covered in an organic cotton fabric.
MLILY’s new pillow collections are available in three height profiles, each offering advanced cooling and breathability properties. With these new additions, the company has a full array of a dozen pillows to meet a variety of comfort and sleep preferences.
“Sleep accessories, and especially pillows, continue to be a high-profit center for retailers, and we are committed to offering a range of options that address consumer wants and needs,” said Stephen Chen, president of MLILY USA. “Our family of pillows made from our proprietary foams and unique designs provide our partners with the ability to address a number of comfort issues for their customers, including sleeping hot, allergies, stress and anxiety and proper support.”
One of the collections features a layer of MLILY’s proprietary Smart Foam, which delivers the benefits and feel of latex, as well as added breathability and air flow. It is finished with a removable and washable cover made from 100% certified-organic cotton. Available in three heights to accommodate side, back and stomach sleepers, this line is priced to retail at $99.
MLILY’s other pillow introduction, priced to retail at $129, features a soothing gel layer to help with temperature regulation by dispersing heat through pinhole air vents. The gel side rests atop an anatomical foam that allows for a free flow of air. Pillows in this collection are covered in the same certified-organic cotton cover that can be removed and washed.
The new pillow introductions join the company’s entire family of pillows that include the BioRelax CBD-infused memory foam pillow, along with the Comfort, Harmony and Dreamer pillow lines.