As consumer interest in adjustable bases grows, mattress manufacturer MLILY USA is adding two feature-laden, luxury models to its product lineup. The new bases provide retailers with a high-end product that avoids the promotional “battlefield” at the lower end of the adjustable base category.
Priced to retail at $2,099 and $2,899 in queen, the new bases offer a variety of features including USB charging ports, underbed LED lighting, wireless remotes, lumbar adjustment and massage.
“The industry has seen significant growth over the last few years in the adjustable bed base category, and we see additional opportunity in the premium space. The category is filled with low-end products, and our new models offer retailers the ability to differentiate themselves with better goods. While our existing power bases sell well in the heart of the category, consumers looking for more creature comforts and features are ready to make an investment,” said Stephen Chen, president of MLILY USA. “The new models offer the latest technology and enhanced features and are suited to work with our better-end products.”
At the upper end, the 600 Series, a zero-clearance, wall-hugger design featuring independent head and foot adjustment, USB charging ports, underbed LED lighting, wireless remote with flashlight and more is priced to be sold by retailers for $2,899. MLILY designed this model to include multi-base synchronization, adjustable legs, head tilt, lumbar adjustment and three massage modes.
Retailing at $2,099, the 500 Series offers consumers an independent head and foot adjustment top, charging ports and underbed LED lighting, along with a wireless remote with a convenient flashlight. This base also comes with multi-base synching and adjustable height legs.
In addition to the stand-alone adjustable bases, the company is also adding a complete adjustable bed system to its portfolio. Designed with a fully upholstered bed frame and tufted headboard, the NH200SA Series provides independent head and foot adjustments, a wireless remote with flashlight and adjustable height legs. It is available in queen, king and California king.
Each of the new bases incorporates five panels strategically placed to prevent mattresses from bunching and gaping when the base is being used with its head and foot elevated. MLILY currently manufactures its adjustable bases in Thailand and warehouses them in the United States.
About MLILY USA: MLILY USA is the North American marketing arm of Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in China, Thailand, Serbia and Winnsboro, S.C., which together span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.