Mantua Debuts Customizable “Express Yourself” Bed Frame

Mantua Express Yourself Frame- Amber Insert with wood legsWith a focus on pioneering under-the-bed customization, Mantua continues to introduce innovative bed frame solutions with the debut of the Express Yourself series at the Summer Las Vegas Market.

This new line-up includes the Express Yourself Frame and the Express Yourself Valance, featuring interchangeable inserts on the outer sides of the bed frame. The Express Yourself Frame is available with either wood or steel legs. The Express Yourself Valance, available in either contemporary or traditional styles, features frame inserts that can be individually purchased in 16 color options including black, white, off-white, chocolate brown, light blue and green, and wood grain and fabric-look styles. Customized Point-of-Purchase (POP) designs are also available so a retailer or mattress manufacturer can print their logo or tag line on the bed frame.

“Express Yourself gives the bed frame a whole new presentation for the consumer, allowing them to have the support they need for a better night’s sleep, while having the design element that really finishes the look of the bed. With our Express Yourself series, there is no longer a need to ‘hide’ the bed frame under a bed skirt,” said Mantua President David Jaffe. “The possibilities are also endless for retailers who can use the series to differentiate mattresses on their floors— whether it’s a green valance for organic bedding, a light blue valance to indicate latex, or another color to highlight a sale or promotion on particular models. We believe that this product will really revolutionize an otherwise stagnant category.”

The complete Express Yourself series retails for $149, with the individual valances available to purchase for $59 and the frames starting at $89.