Malouf Home showcased multiple new products at Las Vegas Market, including an ActiveDough mattress topper infused with CBD oil, eight memory foam Weekender mattresses and 20 Weekender furniture pieces. Additionally, the company announced Salt Flat furniture will be available for shipping in the U.S. starting in May.
“Retailers are excited about all of these new releases. Weekender mattresses were especially popular at Las Vegas Market and there’s a lot of interest in our new CBD products,” said Malouf Marketing Director Scott Carr. “Since launching our CBD pillows over two years ago, we’ve looked for new ways to incorporate CBD oil into our products so customers have more natural sleep solutions. Our CBD-infused mattress topper and accessories take sleep and relaxation to a whole new level.”
ActiveDough Mattress Topper
The Malouf ActiveDough Mattress Topper is infused with pure CBD oil for full-body sleep relief. In addition to the CBD pillows and mattress topper, Malouf created a complete sleep system with CBD spray and CBD lotion. Now part of Malouf’s existing line of aromatherapy sprays, the CBD spray is perfect for spritzing pillows, sheets and other bedding. Made with ingredients like shea butter, coconut oil and olive oil, customers can apply the CBD lotion directly to their skin for more targeted CBD relief.
Weekender Mattress Lineup
Malouf added eight memory foam Weekender mattresses with five different profile options (ranging from 5 to 12 inches) as well as cooling gel and bamboo charcoal infusions. With the gel infusion that delivers cooling benefits and activated charcoal to removes excess moisture, the mattresses in the lineup can help consumers maintain a fresh sleeping environment. Malouf also introduced 20 Weekender furniture items for the bedroom, living room and outdoor patio—perfect for customers looking to upgrade their space.
Salt Flat Furniture Update
At Las Vegas Market, Malouf announced Salt Flat furniture will be in stock domestically and ready to ship in May. The company acquired the furniture line last year to bolster its product assortment, adding more than 500 SKUs across multiple categories, including bedroom, dining room, living room and outdoor furniture. Malouf has also made Salt Flat products available through its container direct program.
“Las Vegas Market was a home run for us. We were able to meet with hundreds of accounts, whether virtually or in-person, and meet some new faces as well,” said Eric Holmstead, director of North American Sales. “Our retail partners are particularly thrilled about Salt Flat products being available for domestic distribution. With the pandemic, we’ve seen a higher consumer demand for home furnishings, so we’re excited our retail partners can now offer these products in-store to their customers.”
Malouf hosted a Facebook livestream from the Market and offered virtual and in-person appointments to meet the needs of every retail partner.
About Malouf Home
A leader in the furniture and bedding industry, Malouf Home™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its growing international team now serves over 56 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.