Malouf is making a splash at the summer Las Vegas Market with the introduction of its Woven Supima cotton bed linens, made exclusively of 100 percent American-grown cotton. Superior to most fibers because of its extra-long staple, Supima cotton is finely woven to create fabric that is softer, more vibrantly colored, breathable and exceptionally resistant to pilling.
The 600-thread-count sateen woven sheets drape beautifully and have a luxurious hand feel. Crafted with extra-deep pockets for tall and pillowtop mattresses, the Universal Fit technology guarantees clean fitted corners. Sophisticated shelf-ready packaging and competitive pricing will make Woven Supima Cotton Sheets a favorite among retailers. Additionally, Supima is a branded fiber, which means that the new sheets cannot be copied or knocked off with false advertising.
“Like Malouf, the Supima brand is dedicated to unquestionable quality, style and luxury, so this new direction in high-end bedding makes perfect sense,” said Mike Douglas, VP of sales for Malouf. “We created these 600-thread count, 100 percent Supima cotton sateen sheets knowing that people would love the feel, the breathability and the long-lasting elegance. They come with our five-year warranty and the confidence that they are always made of authentic American-grown, extra-long staple cotton.”
Malouf has also broadened its unique shoulder cut-out pillow line for the summer market. To augment the Shoulder Gel Dough + Z Gel, the unique recessed design is now applied to the purifying Zoned Dough + Bamboo Charcoal, cooling Zoned Gel Dough, as well as the scented collection. Designed for side sleepers, the shoulder recess offers ideal neck support and a comfortable fit.