As part of its growing global expansion efforts, Utah-based bedding accessories maker Malouf announced the appointment of Aaron Womack to the position of sales director of Latin America. As the company sets its sights on expansion into new countries, he will be responsible for developing and implementing international sales initiatives, with specific focus on Latin American countries.
Womack joins Trevor Fenton, international sales director for Malouf, in building international accounts and helping the company grow into a leading sleep brand around the globe.
“We set some hefty goals in growing our presence while increasing our capacity to service all our retail partners, and Aaron is key to our success in meeting those goals,” said Mike Douglas, vice president of sales for Malouf. “He has an incredible resume with outstanding experience in the international marketplace. It’s a big win to have him on our team, and we’re excited for the success we know he’ll bring for the company.”
Malouf made the move to acquire Womack after seeing growth in retail locations in Canada and Mexico. The new hire bolsters the company’s international sales initiatives with commitment and direction backed by exceptional experience. Womack will head a sales team focused on growing existing international markets and expanding into others.
An adept planner and problem solver, Womack brings more than 10 years of experience in consumer products to Malouf. He previously developed and managed a business located in Mexico that serviced Latin American markets. A fluent Spanish speaker, he has worked in Costa Rica, Venezuela, Uruguay and Paraguay and has vast experience in country-specific marketing challenges. He previously worked with two successful start-up businesses in different industries.
Womack earned a bachelor’s degree in Spanish Language from the University of Texas–Pan American and a Master of Business Administration from the University of Phoenix. In addition to his business endeavors, Womack volunteers his time to help immigrants establish themselves and find success in their new country.
For information about the Malouf family of sleep brands, visit maloufsleep.com.
About Malouf: Malouf combines ambition and innovation to produce bedding accessories that focus on meticulous design and construction for superior comfort and value. Since 2003, the company has developed bedding products at its Logan, Utah headquarters, creating a full range of sleep products backed by excellent warranties, efficient shipping and distinguished customer support.