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Accessories

Malouf Spotlights Three Updated Accessories Options

Accessories_Malouf 2

Malouf is highlighting a wide variety of products and features this spring. The company is expanding its furniture line-up, adding modular options to existing products and introducing two new designer models. Additionally, Malouf is spotlighting two of its biggest hits from the Winter Las Vegas Market: its new CBD Pillow Line and its 55 Series of adjustable bases.

Looking to further expand its furniture line-up, Malouf is updating the features of its current offerings and adding new models into the mix. First, the company is adding the modular features of its popular Designer Bed Series to its wider catalog. Secondly, it will introduce the Godfrey and Clarke bed models. The Godfrey was inspired by the sleek design of the 1960s and influenced by mid-century modern aesthetics such as rounded corners and continuous lines. It is upholstered in five uniquely textured fabrics, includes all-steel construction—and is adjustable bed base compatible. The Clarke is inspired by a blend of traditional and modern design to fit into any home, with clean lines, bold metals and soft textures. It is also upholstered in five textured fabrics and includes all-steel construction and a slat roll with a 2.9-inch slat gap.

Additionally, Malouf is focusing on its new CBD Pillow Line. To make this new collection, the brand combined three of its signature pillow models—the ActiveDough, the Zoned Dough and the Shoulder—with the soothing effects of CBD. As wellness trends continue to grow, and more shoppers search for whole-body healing solutions, having a reputable CBD-based sleep accessory is an exciting new option for retailers.

Finally, the company is also releasing freshly-upgraded adjustable bed base models within its 55 Series, with even more UPS-shippable options available. In particular, Malouf is highlighting the array of features that are available via the new Malouf Base App. These include Partner Control and hands-free Siri Shortcuts, along with its most innovative addition yet: Snore Detection.

“When creating the Snore Detection feature, our in-house software engineering team collected over 11,000 snore samples and sound clips—allowing the Malouf Base App to detect human snoring and raise an adjustable bed base accurately,” explained Mike Douglas, VP of sales for Malouf. “We received great feedback from accounts at Las Vegas Market about this feature, and we’re excited to share other developments coming soon to the Malouf Base App.”

Visit maloufsleep.com

April 22, 2020/Accessories
Tags: Malouf, Spring 2020
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

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