With an accessible opening price point between $39.99 to $49.99 as well as comfortable features, Malouf’s newly launched Weekender Sherpa Blanket gives retailers the perfect product to drive in-store traffic for holiday and sales promotions.
“Entry-level blankets are a growing category in the bedding industry, and more retailers want gift-with-purchase options for their customers that don't take away from their accessory sales,” said National Sales Manager Eric Holmstead. “That’s what makes our new sherpa blanket a home run.”
Ideal for year-round use, the Weekender Sherpa Blanket is reversible with a soft fleece side and cozy sherpa side. Plus, the product is made for easy laundering whenever it needs a quick refresher. Customers can choose between the throw and queen sizes and dark blue and dark gray color options.
Malouf also recently added a cooling mattress protector to the Weekender product line. The instant cooling effect of this protector helps manage body temperature while the 100 percent waterproof backing protects the mattress from spills and accidents.
“Since the pandemic, consumers have been more mindful of the cost, quality, and cleanliness of their home goods,” said Scott Carr, director of marketing and communications for Malouf. “We’re staying ahead of these trends by providing affordable quality products that promote a healthy sleep environment.”
About Malouf: A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.