Malouf Releases New Weekender At Summer Las Vegas Market
Malouf Home debuted several new products at the summer Las Vegas Market. In addition to releasing its first bedding bundle and adjustable bed base under the Weekender brand, the company also introduced new furniture items to its Salt Flat container-direct catalog.
“Las Vegas Market was a huge success. It’s always a great opportunity to collaborate with our retail partners in person,” said Jesse Gibbs, VP of National Sales. “We heard a lot of positive feedback on our product launches, and we’re excited to help our retail partners capitalize on these new opportunities.”
Weekender Introductions
Malouf’s main product launch was the Weekender Bedding Bundle. It comes with two shredded memory foam pillows, a microfiber sheet set and a five-sided jersey mattress protector—all packaged together for easy shipping and transportation. The bedding bundle is an effective way for retailers to improve their attachment rates, increase their average order value and maintain healthy margins.
The Weekender 50 Series Adjustable Bed is an entry-level base with head incline. The product has a steel frame and upholstered deck and includes a wired remote. Everything is shipped in a single box for convenient storage and transportation.
Salt Flat Introductions
Malouf also launched 25 collections through the Salt Flat container-direct program. The expanded line encompasses all product categories, plus the brand’s first outdoor assortment. Several of Salt Flat’s bestselling items are now offered in different materials and styles. The Burr Chair, for example, is available in Italian full-grain leather, and the Kent Chair in a bar stool option.
“We’re always looking for ways to stay innovative and support our retail partners. Our Vegas product launches are a direct response to consumer trends we’re seeing in the market,” said Eric Holmstead, President of Malouf Home. “We want to position our retail partners for continued success, and we’re confident these new releases will meet their customers’ needs.”
To take the virtual tour of the Malouf Las Vegas showroom, watch the recap video here.
For more information, visit maloufhome.com
About Malouf Home:
Malouf Home leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat and Weekender, Malouf commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf, a Certified B Corporation, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.
