At Las Vegas Market, Malouf will be introducing its new Linen-Weave Cotton Sheets. The set adds an additional option to the overall Malouf sheet selection that’s designed for a customer searching for attainable luxury.
“The Linen-Weave sheets look and feel like linen with the easy-care and affordability of cotton,” said Eric Holmstead, director of sales for Malouf. “We wanted to provide our retail partners with a product that can satisfy customers looking for linen at an approachable price.”
The news sheets come in four colors: Fog, Sage, Sand, and White. They are available in sizes twin to a California king size and fit mattresses up to 18 inches deep. The garment-washed finish, oversized dimensions, and varying yarn weights give a relaxed texture that closely resembles the timeless look of linen. An open percale weave mimics linen’s loose-woven structure but maintains the integrity and strength of the fabric.
Along with the launch of the Linen-Weave Cotton Sheets, Malouf is also introducing an updated packaging style for all its sheets. “Our team has been working with product development for over a year to develop a fresh look for Malouf sheets,” said Olivia Godfrey, director of graphic design for Malouf. “The new package is unique in the marketplace and also simplifies display for our retailers by eliminating the need to display fabric swatches.”
Part of the new design includes sensory details so customers can interact with the product and colors. Godfrey said, “Customers can touch and feel a self-fabric bag so they know exactly what they’re getting. We coupled the benefits of a self-fabric bag with the durability and visual display crispness of a box for a solution that’s both functional and beautiful.”
About Malouf Home: Malouf Home leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat and Weekender, Malouf commits to quality, pricing, and service through a comprehensive product catalog that satisfies a variety of customers. Malouf products are available in over 15,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf, a Certified B Corporatio, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.