Malouf Receives Mobile Application Award For Adjustable Base App

Malouf  recently announced that its Malouf Base App was named Best Consumer Goods Mobile Application by the Web Marketing Association (WMA) for the 2019 Mobile Web Award Competition. This award program recognizes the best mobile websites, responsive websites and mobile applications across 96 industries.

“Today’s consumers are looking for innovative ways to improve their sleep experience, and our industry-leading tech capabilities support that growing demand,” said Malouf CEO Sam Malouf. “With its key features, the Malouf Base App takes personalized sleep to the next level—and it’s just going to keep getting better.”

When creating the Malouf Base App, the company’s team of software engineers wrote its own custom code to connect to the base, and the user interface was designed by the Malouf award-winning graphic design team and written by its copy team for an improved user experience.

“While most companies use a third-party software system, we have created a highly-customized app with our customers in mind,” said Erfan Reed, lead developer for the Malouf Base App. “When building a new feature for the app, we think about how it is going to help our customers, how intuitive it is, and how it is going to be used on a day-to-day basis."

The Malouf Base App is available for both Android and iOS and is the only app in the industry that works with Siri Shortcuts. Plus, with Partner Control, users can sync the app to multiple bases and adjust their partner’s base.

Latest enhancements of the Malouf Base App will be released at the upcoming Winter Las Vegas Market.

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About Malouf: A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 400 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan.  

About Web Marketing Association: The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotions.