At Las Vegas Market, Utah-based company Malouf announced the launch of its new category, adding furniture to its already comprehensive bedding lineup. The initial collection includes two complete designer beds, the Blackwell and the Scoresby; two headboards, the Hennessy and the Carlisle; and two bases, the Eastman and the Watson. Each option is available in five fabric options in different colors.
CEO Sam Malouf says adding furniture into the company’s catalog was a natural choice. “We’ve built the manufacturing partnerships already, so for us, it was just about taking the time to create sophisticated designs that match the level of current products. Our designers and research and development team have done an exceptional job.”
Malouf’s furniture program allows customers to get the feel of custom furniture without the wait time. Showcasing furniture in sleep stores enhances the customer experience, adding personality to rows of mattresses. Plus, it enhances the purchasing experience, allowing customers looking to size up mattresses a simple solution. They can select all the products to upgrade in one place and bundle them for free shipping. Their selection will be shipped to their door in a few days, and the competitive prices make it easy to complete a sleep system.
To keep its furniture offerings current and fresh, Malouf will release new pieces and styles seasonally.
About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including pillows, sheets, mattress protectors, bed frames, mattress toppers, furniture, and adjustable bed bases. Malouf products are available in over 12,000 retail partner locations in the U.S. and its growing international team now serves over 20 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers. Malouf was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.