Malouf Home recently formed an exclusive distribution partnership with Pillow Cube, a popular direct-to-consumer brand that rose to fame by making a pillow exclusively for side sleepers.
Jay Davis founded Pillow Cube in July 2019 through a Kickstarter campaign and personal experience. As someone who sleeps on his side, Davis couldn’t find his ideal pillow. He said, “From a young age, I knew traditional pillows just did not work for me. I preferred sleeping on the squared-off arm of our couch rather than a pillow because of the way it supported my head and neck. Seventy percent of the U.S. population sleep on their side at some point in the night, and I created Pillow Cube because we need more options for side sleepers.”
Pillow Cube Received Full Funding From Kickstarter In 24 Hours
The Kickstarter was fully funded in 48 hours, supported by an engaging and successful marketing campaign. Since that launch, the company is consistently featured in publications like Buzzfeed, Apartment Therapy, The New York Times, and the Today Show. Aggressive marketing continues to be a tenet of the business with viral video ads, influencer partnerships, and a $40-million-dollar annual advertising spend. Davis said, “We want to be the pillow that everyone is talking about.”
Malouf President Eric Holmstead said, “Pillow Cube has generated a lot of buzz in the media and boasts a large and loyal customer base, and we believe their robust advertising will generate increased foot traffic in stores. We are excited to partner with them and bring this innovative and in-demand brand to our retail partners.”
The full Pillow Cube product lineup includes the Side Sleeper Pro, the Ice Cube Cooling Pillow, Cubit Comforter, ZipFit Cooling Mattress Protector, and ZipFit Sheets. Another fun product is Pillow Cubs, a line designed to be both a high-quality pillow and a child’s animal friend: the Helpful Husky, Silly Shark, Sleepy Sloth, and Uniquely Unicorn.
As the exclusive distribution partner, Malouf will ship Pillow Cube products through their distribution center network. Products are available on the WRC and will ship with any Malouf orders.
About Pillow Cube
Finding a side-sleeper pillow that actually worked was a pain in the neck, so in 2019 Jay Davis founded Pillow Cube. He invented it to be the best and most comfortable pillow collection for side sleepers on the market. Pillow Cube was invented to fill the “pillow-hole”—the 90-degree space between a side sleeper’s shoulder and head—and provide proper support for the head and alignment for the neck and spine. Made from the finest materials, the Pillow Cube lineup includes the Pillow Cube Pro, the Ice Cube Cooling Pillow, Cubit Comforter, ZipFit Cooling Mattress Protector, and ZipFit Sheets.
About Malouf Home
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.