Malouf Expands Partnership With Nationwide Marketing Group

Malouf has expanded its program with Nationwide Marketing Group to offer even more support to their retail partners. The Nationwide program will now include Woven sheets, Sleep Tite mattress protectors, Z pillows, Isolus toppers, and Structures adjustable bases.

“Malouf has been a valued partner in their pillow and top-of-bed division for many years,” said Jeff Rose, director of furniture and bedding for Nationwide Marketing Group. “We are excited by their most recent portfolio enhancements and are happy to now offer the complete line of Malouf products to our membership.”

Through this program with Nationwide, Malouf hopes smaller retail partners can offer more adjustable bases, the category they expect to see the most growth in 2019. The Malouf line of Structures adjustable bases combine ease and technology for optimized user experience and can be paired with the Malouf Base app—the highest-rated app in the industry. For those who work with Nationwide, Malouf wants to offer a bigger rebate and no minimum order quantities, so every store can include an adjustable base in their lineup.

“Adjustable bases create a huge potential for growing revenue and increasing the average order value,” said Mike Douglas, vice president of sales. He went on to explain why Malouf built on their program with Nationwide.

“We want to provide the best possible support to our retail partners. That’s why we already offer easy ordering, marketing assets, and product training, plus two-day shipping and an expansive drop-ship program. Expanding our partnership with Nationwide is a natural next step for us,” said Douglas.

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About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including pillows, sheets, mattress protectors, bed frames, mattress toppers, furniture, and adjustable bed bases. Malouf products are available in over 12,000 retail partner locations in the U.S. and its growing international team now serves over 20 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers. Malouf was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.