Malouf was presented with three American Package Design Awards from Graphic Design USA (GDUSA). Malouf was recognized in the CBD and Cannabis category for its CBD pillow packaging and the Private Label and Luxury categories for its private-label packaging projects.
When developing the CBD Pillow, Malouf’s graphic design and product development teams worked together to select a product color that coordinates with the company’s existing product line. Both departments then chose an all-natural cotton package with button closures and a sewn-on patch to highlight the organic nature of the product. Finally, the Malouf graphic design team strategically placed all messaging on the packaging to cement a consistent product story.
Director of the Malouf graphic design department Olivia Godfrey explained, “We did a lot of research across industries to see how existing CBD products were portraying themselves. Our goal was to create something that appeals both to consumers seeking out CBD and those learning about its benefits for the first time.”
Malouf also received two American Package Design Awards for its mattress protector and pillow packaging, created for two separate private-label programs. Each packaging concept features a unique structure, sleek design and callouts that highlight the product’s premium features.
“With our Malouf product line, we continually push the envelope with packaging design and storytelling—but our innovation doesn't end there, “ said VP of Sales Mike Douglas. “We bring the same energy and in-house creativity to our private-label and white-label programs. Ultimately, we seek to offer the best merchandising solutions in the industry to help our partners attract more customers and increase sales.”
Earlier this year at Las Vegas Market, Malouf launched its CBD Pillow Collection, which consists of three different styles: Zoned ActiveDough, Zoned Dough and Shoulder Zoned Dough.
About Malouf: A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 400 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufsleep.com.
About Graphic Design USA : For more than 50 years—since 1963—Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, a monthly e-newsletter, a digital version of the magazine formatted for desktop, tablet and phones, and several national design competitions that culminate in Annuals showcasing the best in Graphic Design, Inhouse Design, Web Design, Package Design, Healthcare Design and Digital Design. The main office is located on Fifth Avenue in Manhattan, New York City.