Malouf Continues its Rapid Growth

Malouf Contour+Z-GelIn order to accommodate a rapidly expanding product portfolio and rising sales numbers, Malouf has acquired a new facility to allow for faster shipping and more manufacturing space. As Malouf takes the reins of the 675,000 square foot building, the company’s domestic reach expands to more than one million square feet of warehouse space, more than double what it had previously.

Located near its Utah headquarters, the new building will work to reinforce Malouf’s Logan, Utah and Lenoir, N.C. warehouse locations and adds another layer of support to ensure optimal product distribution. Following suit with the company’s constant growth, the addition comes right in time to fill its growing product line.

“To better serve our customers and to be poised for growth, we needed more space,” said Mike Douglas, the general manager at Malouf. “In the last few weeks we hit some large sales and production milestones. In addition, we have nearly 1,000 new product SKUs planned for the next year so it’s not hard to guess the reason we chose to double our warehouse space.”

The company is adding to an already diverse portfolio of bedding accessories. At the spring High Point Market, Malouf unveiled innovative new additions to its popular Z Pillow collection. The Zoned Dough + Bamboo Charcoal pillow combines the benefits of bamboo charcoal-infused memory foam with advanced thermal regulation to offer superior comfort for sensitive skin. The Zoned Gel Dough pillow provides superior cooling comfort, airflow and support by enhancing its Gel Dough memory foam with Zoned technology.

The new warehouse acquisition allows Malouf to not only expand its manufacturing, but its customer service. The building (which was owned by La-Z-Boy until 2008) has close ties to the furniture industry and is located close to major transit lines, which will solidify Malouf’s same-day shipping promise.

At the end of August, Malouf announced the beginning of the largest production cycle to date by manufacturing more products at one time than ever before. Just one week later, Malouf had its best sales week, contributing to its best month and best quarter since its inception. Put simply, Malouf is growing—a lot.

“We are excited to have Malouf join the community,” said Mitch Zundel, the economic development director for Box Elder County—the county where Malouf’s new building is located. “They have already been great to work with and we look forward to what is to come.”