Malouf Home recently expanded its Weekender product line with a selection of new accessories. The additional products include a line of three sheet sets and three mattress protectors, each with a clear step-up story that satisfies unique customer needs. With entry-level options and no-frills packaging, the new lines are ideal for online selling and easy shipping.
“We wanted to add more variety to our Weekender accessory offerings, especially at accessible price points,” said Eric Holmstead, director of sales. “These new additions really fill out the gap in our product line.”
The new sheet selections focus on budget-friendly options for every room in the house, making them an attractive addition to any order. The entry-level Double-Brushed Microfiber set is luxuriously soft and durable. The mid-tier 600-Thread Count Cotton Blend set is easy to care for with a soft cotton side and a wrinkle-free polyester side, and the Premier Tencel Lyocell is silky smooth and temperature regulating.
The Premier protectors come in a variety of coverage levels. New options include a top-only protector, five-sided protector, and encasement protector, all made with naturally superior Tencel Lyocell that provides superior softness and quiet, virtually undetectable, waterproof protection.
Malouf Marketing Director Scott Carr said, “We’ve seen consumer demand grow for products at these price points. With current market trends, more customers are seeking out high-value products without sacrificing high quality.” Carr continued, “With these lines, we also worked with our product development team to bring to market three new color options, a first for Weekender.”
A new catalog is also available on Malouf’s Wholesale Resource Center, showcasing all Weekender.
About Malouf Home
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing, and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.