King Koil is making its first foray into the adjustable category at the summer Las Vegas Market with the debut of a new three-model, power adjustable base program. Designed to complement its line of mattresses, these new bases offer retailers a total sleep system that delivers a better, healthier sleep.
“The adjustable sleep category continues to grow within the industry, and the overall health benefits of adjustable bases are undeniable,” said David Binke, chief executive officer of King Koil. “We see a great need within the industry for a total sleep system that marries the base with the mattress for seamless functionality.”
Studies have shown adjustable bases help relieve pressure on muscles and joints, reduce snoring and acid reflux, and help with easier breathing. Carrying an endorsement from the International Chiropractors Association (ICA), King Koil’s adjustable base lineup features three models priced to retail from $1,299 to $1,999 in queen. Designed with a good-better-best story, the models deliver a mix of technologies from Bluetooth connectivity that activates the base motions through a smart device app, USB charging ports to dual massage and more.