Hickory Springs partners with leading lifestyle brand, Panama Jack, to produce a complete line of convertible furniture products. The partnership allows the integrated manufacturer and supplier of components for the furniture and bedding industries, greater appeal and immediate brand recognition with the Panama Jack label.
Following a licensing agreement signed by the companies earlier this year, Panama Jack is launching its first home furnishings line, the Panama Jack Home Collection, debuting at retailers nationwide this summer. The Convertibles line features 11 mattress-and-frame ensembles from Hickory Springs, which go from plush sofa to comfortable sleep surface with one swift movement. It is part of what the company calls “the next generation” of futons.
“We call this product ‘Convertibles’ because the futon has evolved to be a much more stylish, high quality and versatile product,” said Hickory Springs Executive Vice President Dwayne Welch. “Panama Jack is a brand that is youthful and adventurous but also resonates with 50-year-olds who know the name from when they were children. This partnership is part of our commitment to elevate the category and help RSAs sell a more fashionable, higher end product for use in the living room, den or vacation home.”
The collection consists of a selection of 11 stylish solid wood frames and two different mattress options. The eight-inch mattress features the company’s Preserve® bio-based foam and fiber. A 10-inch version offers an extra level of support with an innerspring unit in addition to Preserve® foam and fiber. Retail price points range from $699 to $1,299 per convertible ensemble.
In addition to Preserve®, the line features eco-friendly components from Hickory Springs’ EarthCare Inside line, including recycled steel in the innerspring unit and recycled cotton in the cotton-poly blend coverings.
Six foam-only models comprise the starting category, Urban Retreat ($699), while the premium Passport Collection ($999 to $1,299) consists of five innerspring models. Four of the top models incorporate hand-woven rattan and wicker embellishments in the frame.
“We are excited about partnering with Hickory Springs,” said Panama Jack President Kim Manna. “The ease, versatility and eco-friendliness of its Convertibles line are thoroughly compatible with Panama Jack’s lifestyle brand and values. It’s a great addition to our new Home Collection of furniture.”
For more information visit www.panamajack.com.About Panama Jack: Panama Jack is an international company that has built a powerful brand and loyal following with product offerings synonymous with a carefree beach lifestyle. Its offerings include suncare products, sunglasses, beach apparel, sandals and shoes, hats, jewelry, beach chairs and umbrellas, and rum. Panama Jack added home furnishings to its product offerings this spring, introducing two new furniture collections that allow people to live the Panama Jack lifestyle at home. The company launched branded luggage and beach cruiser bicycles last year, and opened the first of several Panama Jack retail stores at top travel destinations. Founded in 1974, Panama Jack is based in Orlando, FL.
About Hickory Springs: One of North Carolina’s largest employers, Hickory Springs is a privately held company based in Hickory, North Carolina, with more than 50 manufacturing plants in 16 states and China. In addition to its core furniture and bedding markets, Hickory Springs also serves a growing range of customers in the automotive, recreational vehicle, packaging, medical, marine and telecommunications industries. In 2008, the company launched its EarthCare Inside line of components for upholstered furniture, including the industry-leading Preserve® bio-based foam, 100% recycled cotton, recycled sinuous steel and coils, among many other sustainable options. For more information, visit www.hickorysprings.com and www.earthcareinside.com.