Gotcha Covered Enters the Tencel Market With Expanded LUXE Collection

Gotcha Covered Tencel Luxe CollectionCapitalizing on the success of its Smarty-BandZz launch last year, Gotcha Covered is adding Tencel to its LUXE Collection at the upcoming Winter Las Vegas Market.

“Adding Tencel with our patented Smarty-BandZz certainly raises the bar in bedding,” said CEO and founder Lisa Bernath. “We understand our customers and their need for quality and comfort. We recognized the importance to add an additional innovative high quality option and Tencel is the perfect offering.”

With a wide variety of performance fabrics available, Gotcha Covered chose Tencel for its eco-friendly and comfort properties including superior moisture control, natural breathability, anti-bacterial properties, skin friendliness and softness.

With this collection expansion, Gotcha Covered offers retailers two diverse options: 100% cotton sateen in 618 thread count and 100% Tencel that is sourced from Lenzing, a reputable company with strict standards and rigorous testing to guarantee the highest quality of fabrics.

“Gotcha Covered is committed to hiring only the most qualified and ethical factories worldwide with all of our products,” said CFO/COO and founder Margalit Grunberger.

The entire LUXE collection is designed and sewn in the USA. The packaging also has an eco-friendly story with the bag made of PEVA, a non-toxic and recyclable material, and a 100% biodegradable canvas trim.

The new product line will be available in two popular neutral colors—pearl white and dove grey—and ranges in retail price from $175–$320.

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