Celebrating a “Foundation of Innovation,” Englander is partnering with two fresh thinkers in the foundation space. The company is now the “Official Mattress” for both Life Lift Systems and Rocking Bed and will feature the foundation innovations in its summer Las Vegas Market showroom.
Englander president and CEO Mark Kinsley said the collaboration was designed to connect retailers to new ideas that can bring foot traffic into their stores, increase average tickets and serve additional customer needs.
Life Lift Systems is the creator of shelter beds designed to provide a safe space in the event of a tornado, hurricane, earthquake or home invasion. Levi Wilson and Tim Todd, partners in Life Lift, appeared on the ABC television show “Shark Tank” and received a $550,000 investment from billionaire Mark Cuban.
The patent-pending Rocking Bed, invented by Mark Russell, was designed to rock you to sleep with gentle side-to-side motion. The bed consists of a motor-powered steel frame designed to replace a static foundation. It was featured on the morning TV talk show “Live with Kelly and Ryan.”
“Englander has a rich history of innovation and curation,” Kinsley explained. “We love bringing new ideas to our customers, and I think people are going to be blown away when we flip the switch on the telescoping Life Lift System and then let them experience the soothing sway of Rocking Bed.”