Danican Introduces New Organic Linen Line And Private-Label Container Program

Danican is expanding its reach to home furnishing designers, retailers, distributors and manufacturers with a new custom-designed private label container program. In addition to spotlighting this new program at the spring High Point Market, the company will also debut its TrueStuff line of certified organic sheets and linens in the US.

“Our TrueStuff fabrics are designed and developed exclusively by TrueStuff and manufactured in cooperation with our partners around Europe,” said Thomas Frismodt, Danican’s CEO. “We offer the US marketplace contemporary and attractive organic designs. Many customers who are cautious about their sleep environment still want colors, style and fashion. They get that with TrueStuff along with a quality that is second-to-none.”

For this new line, Danican worked with select European spinners, weavers and finishers—all of which are certified by the Global Organic Textile Standard (GOTS). The sheet and linen collection is made with top quality combed yarns, spun from extra long staple certified organic cotton. The high-end TrueStuff Collection will be available to the US market through Danican’s newly expanded home furnishings designers container program.

“With both our TrueStuff organic program, which we launched in Europe in 2009, and our overall custom-driven designer program, we are reaching out to unique designers and contemporary furniture stores at High Point,” Frismodt explained. “We have been very successful with our contemporary, Scandinavian inventory programs for discerning designers looking for something that is different.”

“We are reaching out specifically to designers at High Point who have larger projects that require the modern, contemporary, clean and distinct features we offer here at Danican,” continued Jonathan Weingarten, Danican’s US sales manager.

Danican offers its customers greater private labeling support by helping them with designing, manufacturing, quality assessment, pricing and shipping their products. The company’s worldwide Private Label Program is flexible and specifically meets the requirements of retailers, distributors and manufacturers in the United States.

“Danican makes private labeling easy and profitable for our customers worldwide,” said Frismodt. “We give our customers a real story, a custom-designed blend that meets the needs of customers who are big or small.”

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