Customatic Technologies has upgraded its popular FeatherLite adjustable base with a variety of custom options. Debuting at the summer Las Vegas Market, the adjustable bed base is crafted with lightweight material to make it easy to ship. Additionally, the company allows retailers and consumers to tailor the base to their tastes, with custom choices including leg options, powder-coat finish colors and a plethora of fabric colors.
“We unveiled FeatherLite in January with great success, and the resounding message was that options that allow for consumers and retailers to design their own look would be a strong selling point,” said Phil Sherman, president of Customatic Technologies. “We’ve engineered every angle of this adjustable bed base so that each element can be designed from the leg style, to the finish to the color and pattern of the dura-mesh fabric. It’s a gamechanger in the adjustable base business as the category continues to appeal to a more style conscious consumer.”
Priced to retail from $999 to $1,999, the FeatherLite is available with a variety of custom options that include six leg choices, more than 50 mesh colors and patterns and 170 different powder-coat finish colors.