Customatic Adjustable Bedz Creates Collection of Easy-Ship Bases

Looking to provide a larger selection for e-commerce retailers in the boxed-bed business, Customatic Adjustable Bedz has developed a collection of easy-to-ship, easy-to-assemble adjustable bases that can be delivered directly to consumers. The four-base collection provides online retailers a range of adjustable bases that overcome the weight and size constraints in shipping products via small parcel carriers, like UPS and FedEx.

The collection offers pricing options ranging from promotion to premium with adjustable bases priced to retail from $599 to $1,199 in queen, giving e-commerce dealers a solid selection of bases from a reputable supplier. With a range of premium features and functions. In addition to queen, the bases are also available in twin XL, full and king sizes.

“We have focused our research and development on designing adjustable bed products that fills the e-commerce niche in the bedding market,” said Phil Sherman, managing partner of Customatic Adjustable Bedz. “It’s a natural progression for e-tailers. Just as brick-and-mortar retailers have found amazing growth from adjustable beds as part of the mattress sales process, it’s clear that e-commerce dealers can experience the same success online.”

Each of the bases is well-engineered with modern style and a variety of features for which consumers are shopping. Features, incorporated for convenience and comfort, include dual power massage, zero-gravity, head and leg lift capabilities, USB ports and more.

“Many of our competitors in the category have followed our lead with entry-level products geared toward e-tail,” said Phil McCarty, managing partner of Customatic. “While they continue to play catchup, we’ve evolved into a four-base program that includes an abundance of innovative features that are proven winners at retail.”

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About Customatic Adjustable Bedz: Customatic Adjustable Bedz is a pioneer of the sleep products industry, best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, Mass., and operates in more than 500,000-square feet in four manufacturing facilities in Taiwan.