CleanBrands Debuts CleanRest Sleep Sweet Trio

Continuing its commitment to promoting health and wellness, CleanBrands LLC will debut the new CleanRest Sleep Sweet Trio program at the Winter Las Vegas Market.

The CleanRest Sleep Sweet Trio highlights the health and wellness products of the company’s new lines of pillows and protectors. CleanBrands is proving that “comfort is now healthy” with three new offerings: CleanRest pillows and CleanRest mattress protectors for consumers, in addition to specialized sales training for its retail customers. CleanRest Pillows feature CleanBrand’s new WayBetter Foam, while both CleanRest Pillows and CleanRest Mattress Encasements are made with the company’s patented MicronOne fabric technology.

“We are really so proud to be introducing WayBetter Foam—made from a really magnificent material—to the Winter Market,” said Gary Goldberg, founder and CEO of CleanBrands, “Remember: comfortable is now healthy. WayBetter Foam means there is no need to compromise anymore. Healthy is better, and consumers no longer have to live with the knowledge that other products can make them sick.”

Studies have continued to raise concerns over the terrible chemical odor conventional foams produce, known as off-gassing— leading consumers to increasingly choose clean, green, and natural solutions to fill their everyday needs.

WayBetter Foam is made in the USA from green renewable natural polyols that produce no harmful emissions during manufacturing. This unique foam contains only plant-based renewable resources, has no petroleum by-products and leaves a negative carbon footprint. The properties and characteristics of this foam make it naturally hypoallergenic and its antimicrobial properties allow it to resists mold, mildew and dust mites. CleanBrands ensures that its manufacturing process does not include off-gassing of Volatile Organic Compounds (VOCs), which can be dangerous to human health or cause harm to the environment, nor harmful HCFC’s or CFC’s, man-made gases that often used as a blowing agent in the manufacturing of foam.

CleanRest pillows and mattress encasements also feature MicronOne patented fabric technology. This unique material was designed to protect consumers from micro- toxins like dust mite waste or mold spores that build up over time in pillows, mattresses or box springs. The result of several years of research and development, the process creates a uniform pore structure used in the company’s suite of allergen and micro-toxin barrier fabrics. MicronOne fabrics can filter airborne particles down to one micron, essentially matching the protective performance of vinyl without sacrificing any of the comfort and moisture vapor breathability that is essential for a healthy, restorative night’s sleep.

Completing the Vegas trio, CleanBrands will also be offering exclusive sales training with Harry Costantino, bedding industry veteran who has a proven record of driving retail sales by taking a holistic approach to the selling process. Costantino will be demonstrating that selling health will be a dominant for discerning retailers looking to provide peace of mind and the best sleep options for their customers.

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