Classic Brands Unveils Shippable Adjustable Bed Base

Classic Brands is using its heritage and knowledge of e-commerce retailing in its new, feature-packed, power adjustable bed base that can be shipped via small parcel carriers.

The upscale, adjustable foundation was designed to work with the models in the company’s easily shippable bed-in-a-box program, which continues to gain traction with e-commerce players and traditional retailers. Priced to retail at $699 in a queen, Classic Brands’ adjustable foundation includes dual power massage, zero-gravity and head-up capabilities. The base made its debut at the recent High Point Market.

Michael Zippelli, president and CEO of Classic Brands, said the base is unique to the industry in that it offers an abundance of creature comforts consumers want and it can be easily shipped.

“Normally, you only see bare-bones bases that are UPSable in the industry,” he said. “With this introduction, we’re providing all of the bells and whistles available in higher-end adjustable bases at a phenomenal price point.”

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About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic Brands’ line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep.