Classic Brands To Offer Easy-Ship, Upholstered KD Foundation

Expanding on the growing e-commerce, bed-in-the-box segment of its business, Classic Brands will offer retailers an easy-to-ship, easy-to-assemble, knockdown foundation. The upholstered foundation, priced to retail at $199, will be featured in the company’s showroom during the Spring High Point Market.

Engineered with four upholstered side rails that connect with a unique locking mechanism, a center rail and a slatted crossbar system that easily rolls out, the foundation will give both brick-and-mortar and e-commerce retailers a seamless solution to sell alongside boxed mattresses. The foundation can be shipped via common carrier in one compact box.

“A perfect match for our bed-in-the-box lineup, this foundation offers convenience at an incredible price,” said Michael Zippelli, Pres­ident and CEO of Classic Brands.

Classic Brands remains at the forefront of innovation in the exploding bed-in-a-box business. Earlier this year, the company in­troduced an easy-ship power foundation featuring comfort features like dual-pow­er massage, zero-gravity and head-up. The base retails at $699 and has become one of the company’s top-selling items. The new upholstered knock-down foundation will help round out the company’s stable of products in the segment.

“Designed and engineered as a solution for the growing e-commerce segment of the industry,” Zippelli noted, “this simple—yet stur­dy—foundation offers retailers the perfect companion to their bedding programs. Our knock-down foundation is a natural progres­sion for the category, and we expect to see significant growth in this area.”