Caber Sure Fit Debuts “DreamSerene” Collection of Mattress and Pillow Encasements

Caber Sure Fit launched its DreamSerene™ line of mattress and bedding protection at the Summer Las Vegas Market as part of its recent expansion into the United States.

The DreamSerene collection of mattress and pillow protectors features an Allergy Shield™ and exclusive Wet Block Technology™ – a “breathable” stain and waterproof barrier – to guard against allergens, bed bugs and water damage. The DreamSerene encasements also feature the company’s innovative, patent-pending DreamSeal™ designed to stop bed bugs from entering and exiting the mattress or box spring where the zipper meets the fabric. The line is offered in a variety of fabrics made from terry, bamboo and eucalyptus, and uses a step-up model of “value, good, better and best product categories” to address a range of consumer needs.

“This is an exciting time in our company’s history. Caber Sure Fit has become Canada’s leading brand for furniture protection products and we plan to replicate that success in the United States,” said Caber Sure Fit President and CEO Bernard Weinstein. “As we enter into a much more competitive market, our key strategic advantage is our innovation. The DreamSerene brand is the result of a $1 million investment in research and development to create a complete line of unique protection products.”

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About Caber Sure Fit: Based in Markham, ON, Caber Sure Fit Inc. produces a stylish range of innovative décor enhancement and protection products for both B2B and B2C companies in partnership with global sourcing leader Li & Fung Ltd. Designed using cutting-edge technologies, Caber Sure Fit is dedicated to enhancing the lifestyles of today’s savvy consumers through its extensive line of products that refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. In 2012, the company expanded operations into select U.S. regions.