The Ontario, Canada-based Caber Sure Fit continues to expand into the United States bedding market with its launch of the DreamSerene™ collection of mattress and bedding protection.
The DreamSerene collection of mattress and pillow protectors features an Allergy Shield™ and exclusive Wet Block Technology™—a “breathable” stain and waterproof barrier—to guard against allergens, bed bugs and water damage. These encasements also feature the company’s innovative, patent-pending DreamSeal™, which is designed to stop bed bugs from entering and exiting the mattress or box spring where the zipper meets the fabric. The line is offered in a variety of fabrics made fromterry, bamboo and eucalyptus and uses a step-up range of “value” “good,” “better,” and “best” product categories” to address a range of consumer needs.
“This is an exciting time in our company’s history,” says Caber Sure Fit President and CEO Bernard Weinstein. “Caber Sure Fit has become Canada’s leading brand for furniture protection products and we plan to replicate that success in the United States. As we enter into the market, our key strategic advantage is our innovation. The DreamSerene brand is the result of a $1 million investment in research and development to create a complete line of unique protection products.”