As consumer priorities continue to shift in response to the pandemic, retailers are looking for new ways to connect with today’s shoppers. Boyd Sleep is offering two unique bedding solutions aimed at engaging with changing consumer sentiments: a stylish collection of platform beds and nightstands, and new branded inflatable guest beds.
Boyd Sleep’s new Arkotec signature collection of architectural platform beds and nightstands draws inspiration from the geometry of the natural world. The hallmarks of the collection were inspired by curving lines of the sun, the geometric forms of the wind and the colors of the sea. Additional models feature graduated geometric designs that reflect symmetry and harmony, adding a sense of calm and tranquility to bedroom décor.
All models feature Heavy Duty Support, Staytight locking designs for secure assembly. The collection includes options that may be used with or without box springs and foundations, allowing them to blend easily with modern contemporary and eclectic spaces. The retail price points go up to $499.
The company drew from the American Arts and Crafts furniture traditions when designing its new nightstand options. Made from beautiful woods, the nightstands combine design simplicity with modern storage convenience, offering optional two-port USB connectivity. The collection is available in an assortment of finishes, including Barnwood, Cherry, Ebony, Ivory and Walnut.
All of the platform beds and nightstands in Boyd’s Arkotec collection are designed to be easy to assemble. They also ship flat packed in one box, direct to the consumer or a retail store.
Additionally, Boyd Sleep is introducing a series of new inflatable guest beds under a variety of well-known brand names, including Simmons, Beautyrest, Nautica, Thomasville, Henredon and Drexel Heritage. In addition to delivering the comfort of reliable high-performance American brands, these new guest beds now feature strengthened vinyl sides and antimicrobial protection.
Joining the collection this fall, the new 18” Beautyrest Silver Cushion Supreme features a removeable washable cover with plush poly fill, antimicrobial poly fusion vinyl sides and offset coil beaming for deeper mattress like cushioning and inset pump. Anticipated retails range from $149 to $199, with inset and hand-held pumps expected to retail from $99 to $199. The company is also introducing the 18” Simmons Beautyrest Silver “Duet.” This model includes side-to-side adjustability, independent edge support, built-in pump with dial controls and antimicrobial protection throughout.
With these new premium options, Boyd is helping retailers diversify their merchandising mix and expand into high-demand product categories.