Blu Sleep Provides Enhanced Airflow and Freshness With New Purity Pillow

Blu Sleep Products is unveiling the highly breathable and fully washable Purity pillow at the Summer Las Vegas Market. After many years of engineering innovative pillows that tout air-flow breathability, water-expanded memory foams and feature materials such as Aloe, Soy, Lavender and unique foamed gels, the company is once again expanding its successful accessories portfolio with this new offering.

Made from high-quality Italian foam, the new Purity memory foam pillow offers unsurpassed airflow and a cool, plush feel. The pillow’s honeycombed open cell structure and ventilation holes enhance its breathability—making it 500 times more breathable than conventional memory foam pillows. With its advanced formulation and design, the water-expanded foam remains soft, elastic, cool and adaptable to the consumer.

“This new breathable and washable pillow has benefits beyond any conventional memory foam pillows in the market,” explained Alex Ciccolella, company owner and president.

As with all of Blu Sleep Products’ Nature Collection pillows, the Purity features a soft Tencel fabric cover, which provides advanced wicking capabilities to keep the skin dry. The covers are then treated with anti-bacterial Silver Clear to eliminate bacteria, mildew and maintain freshness. The full pillow can also be washed in front-loading washing machine at 150 degrees Fahrenheit to added freshness, ensuring that it remains clean, odor free and allergen free.

This new offering has also been tested according to rigorous standards, meeting the UNI EN ISO 6333 wash test, the UNI EN ISO 4638 breathability test, the CATAS certification and the LAPI cigarette test.

“Our pillows offer a distinct super plush squeezable feel that benefits all types of sleepers including back, stomach and side sleepers,” Ciccolella continued. “We are proud to offer another new pillow to our family of uniquely engineered and designed pillows.”

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