Blu Sleep is expanding its luxury top-of-bed and accessory offerings with the introduction of new sheet collections, duvet covers, throw blankets and a plush leisure robe at the summer Las Vegas Market. The Ostuni and Paradiso sheet collections, Baia and Alpia throw blankets and Favo robe are all made from premium cotton and cashmere in Italy.
According to a report published by Grandview Research in February, the global home bedding market size was valued at $73.88 billion in 2020 and is expected to expand at a compound annual growth rate of 9% from 2021 to 2028. Of this market, the bed linen segment held the largest share—31.6%—in 2020 and is expected to experience the fastest growth. The research also noted that the rapid shift in consumer preferences toward quality and sustainable linens for healthier bed, greater comfort and durability was a key factor boosting the segment growth.
“Our customers have been asking for Italian sheets and accessories and they are excited to carry them,” said Elizabeth Dell’Accio, Blu Sleep president and co-founder. “Over the last year we have been working with our Italian factory testing a wide variety of product. The goal was to create luxurious top-of-bed at accessible prices, which we believe we’ve exceeded. Our price points may seem high to some, but you can’t deny that the quality of these introductions is excellent.”
Recommended for those who sleep hot or live in warm climates, Blu Sleep’s new Ostuni percale sheets and duvet covers are made from high caliber cotton with a beautiful matte finish and crisp hand. Available in three colors—White, Ocean Blue and Sea Shell—the sheets come with a suggested retail price of $350.
Made with cotton of the highest organic certifications, Blu Sleep’s Paradiso crinkled organic sheets and duvet covers also feature a matte finish and a crisp feel. Available in white, this set will retail for $275.
The company is also introducing two stylish throws. Inspired by the lush and scenic Italian Alps, Blu Sleep’s new Alpina throw blankets are made from Italian cashmere of the highest caliber. Retailing for $250, they are available in gray and beige. Blu Sleep’s new Baia waffle blanket was designed to keep sleepers warm and comfortable year-round. Made from GOTS certified organic cotton, the soft texture and finish give this throw a relaxed and laidback look. Available in gray and white, it will retail for $240.
Blu Sleep is rounding out its new accessory introductions with the debut of its Favo Leisure Robe. Designed for luxurious comfort, the robe is a cozy, classically-styled robe crafted from fine cotton jersey and plush micro terry. It will retail for $99 in white.