Blu Sleep is expanding its luxury top-of-bed and accessory offerings with the introduction of the Conforma Plus Topper at the winter Las Vegas Market. The company is also broadening its pillow offerings at market with the debut of its new Prestige Pillow Collection.
Designed to complement the Conforma mattress collection, the Conforma Plus Topper is a three-inch topper made with graphite gel foam. In addition to featuring the same design as the company’s Conforma mattresses, the topper also features a matching cooling cover.
“Over the last year we have been working on developing our accessory line up,” said Elizabeth Dell’Accio, president of Blu Sleep. “The creation of the Conforma Plus topper will allow the retailers to give the consumer the option of adding the Plus option when buying a mattress. It’s an add-on sale that the consumer can choose immediately or can come back to buy it afterwards.”
Also debuting at the winter market, Blu Sleep’s Prestige pillow collection will be offered in the following variations: Coconut, Graphite, Lavender, Lemon Verbena and Sandalwood. The collection is coupled with attractive packaging that was created to mirror the high-end quality of the pillows. The pillows will retail at $199.
“This all-new foam has a different feel from our other pillows,” Dell’Accio continued. “They are super plush for consumers that like the feel of a cozy memory foam pillow. The top surface grid shape helps with air flow and pressure points, helping eliminate night wrinkles. As with all of our pillows, the Prestige collection include a cooling cover.”