Blu Sleep is expanding its product portfolio with the introduction of the Prestige Support[+] Pillow Collection and an array of new mattress protectors at the summer Las Vegas Market.
“We are focused on driving our retailers to increase their attachment rate,” said Alex Ciccolella, CEO of Blu Sleep. “Extensive product research was done prior to introducing our new products. We want to make sure the benefits delight the consumer and fit in with our focus on delivering a comfortable and pampering experience.”
Prestige Support[+] Pillow Collection
With a new comfort feel and an array of luxurious scent variations, the new Prestige Support[+] Pillow Collection delivers an enhanced sleep experience. Made from an all-new foam, it offers a differentiated feel from other pillows in Blu Sleep’s product portfolio. These new pillow options have a plush surface, high loft and an overall very supportive feel. The top surface grid shape works to enhance air flow and minimize pressure points, helping eliminate nighttime wrinkles. As with all of the brand’s pillows, it also includes a cooling cover.
Retailing for $199, the Prestige Support[+] collection will be offered in the following variations: Coconut, Graphite, Lavender, Lemon Verbena and Sandalwood. It is finished with elegant and attractive packaging that mirrors the high-end quality of the pillows.
Further adding to its complete sleep system, Blu Sleep is also unveiling new mattress protectors at market. “We feel that our retailers understand the value of upselling high-quality protectors along with their specialty sleep products,” explained Ciccolella.
Ranging from $14 to $75 at retail, Blu Sleep’s new protector lineup includes four unique options.
Arctic Cooling Mattress Protector
Designed to keep you cool while you sleep, the Arctic cooling mattress protector is a 5-sided protector made from a cool-to-the-touch fabric which helps divert heat from the skin. The cooling technology is lightweight and breathable, helping prevent the buildup of moisture and bacteria. The waterproof protector acts as an anti-allergen dust mite barrier and is Oeko-Tex certified.
The Silver Antibacterial Mattress Protectors offer 5-sided protection. It is infused with Silver Ions, which has been shown in scientific studies to help fabrics resist mildew and bacterial odors, allowing a cleaner sleep environment. The lightweight performance fabric will not alter the feel or comfort of the mattress and is also OEKO-Tex certified.
The waterproof Bamboo Mattress protectors are soft, breathable, antifungal, antibacterial and hypoallergic. The moisture-wicking and temperature regulating fabric has a soft and luxurious feel, which makes it ideal for sensitive skin.
The final addition to the lineup is the Tencel Mattress Protector. Made with premium Tencel fibers, it adds a layer of softness, comfort and luxury to the mattress. The thermo-regulating fibers wick away moisture from the body, keeping the sleeper cool and dry all night long. The advanced shield membrane lets air flow through while protecting against spills, stains and accidents for an easy clean up.