The company’s new Ice Gel line contains a foamed gel with a proprietary open-cell structure that creates a soft, plush texture. This blue gel is a major departure from the industry-standard beaded or gel-infused foam; the pillows are actually formed from the gel. The ICE950 Standard /Queen pillow is 24” x 16” and 4.75 inches thick, and is expected to retail at a price of $79.99 to $99.99.
Blu Sleep’s other new offering, the Breeze Memory Foam pillow and topper, features a fast-reacting, non-temperature-sensitive memory foam that contours of the sleeper’s body, drastically reducing pressure points.
Both of these new pillows are covered with a soft and luxurious, eco-friendly fabric made of bamboo that wicks away moisture and keeps the sleeper cool.
The two new lines will add even more variety to Blu Sleep’s already uniquely formulated and designed pillow and topper products including anti-allergenic, natural latex rubber; and Airflow breathable memory foam. In addition, the company’s distinctive Nature Collection features Vitality Soy memory foam, Italian high-technology, water-based gel and the Bio Aloe Vera air flow which provides excellent neck and head support.
“Retailers tell us that our innovative and distinctive pillows and toppers are a real customer magnet,” says Blu Sleep President Alex Ciccolella. “In fact a few retailers have reported that customer satisfaction with our pillows is so high, it has actually helped them to sell more mattresses.”
Both the new ICE GEL and the Breeze line products have been tested for harmful substances according to the strict Oeko-Tex Standard 100, and do not contain harmful substances such as AZO dyes, nickel, or lead;, nor do they produce harmful off-gassing.
The ICE950 Standard /Queen pillow is 24” x 16” and 4.75 inches thick, and is expected to retail at a suggested price of $79.99 to $99.99. The Breeze BR 900 Standard /Queen pillow is also 24” x 16” x 4.75” inches thick, and is expected to retail at a suggested price of $69.99 to $89.99.
Retailers are invited to visit Blu Sleep Products in Las Vegas within the SSA’s Showroom, C-1565, at the World Market Center to view these new pillow lines.